Jewelry No Longer A Guilty Pleasure

Fundamentally, we believe that jewellery should not cost the earth! So we created Juwelina Paris for the modern-day ethical woman. A brand that channels creativity like our lab-created stones, beautifully crafted in Rhodium-plated 925 Sterling Silver. By COMPLETELY removing mining from our supply chain, we prevent destruction caused to the environment!  Maybe you're climbing up the corporate ladder and need pieces that make you feel comfortable and confident. Maybe you're working from home with kids and need seamless pieces that go with everything. Or maybe you're working to see changes in your community. Whatever the occasion, we have pieces for you. 

Who We Are

We believe that every woman deserves jewelry that lives up to her expectations whilst being ethically made. Our female- founded brand is championed by four generations of jewelry expertise. Former lobbyist Priya Jajoo brings to you the perfect balance of quality & craftsmanship from the old luxury world, but also the accessibility & innovation from the new. After all-who better to understand women than women.

What We Do

Our team is committed to creating jewellery that is both aspirational and attainable. The Chief Designer takes inspiration from everyday life. So our pieces are carefully designed and crafted with your everyday style in mind, be it at work or evenings out. Each piece undergoes weeks of cutting polishing and setting before it is sent to you. We are often asked how our pieces sparkle so bright. The answer lies in our innovative stone cutting techniques, where we make sure each lab-created stone achieves maximum brilliance.

We're Here To Help


Order your favourite pieces for any Occasion!


Browse our  Instagram for style inspiration.


For press requests or wholesale enquiries email:, or DM us on Instagram

Our content and community

The Juwelina Paris Lifestyle blog, has everything from gift idea guides, sustainability tips and conversations with inspiring women.  Join our community and follow us on Instagram andPinterest.

Our Mother's Day Jewelry Gift Guide

Our Mothers Day gift guide is officially here! Keep reading to learn how you can help celebrate the special women in your lives and show them you put them first. Shop our curated list of potential presents below.

Easy Ways To Lead A Sustainable Lifestyle This Earth Month

Juwelina Paris's entire premise revolves around Jewelry that does not cost the earth which is why we are bringing you 4 extremely simple ways in which you can contribute to this cause. Let's band together and adapt our lifestyles one step at a time this Earth Month!

How To Be Healthy When Eating Out

In honour of Hot Girl Summer, we thought we’d give you guys helpful and more importantly REALISTIC tips on how to maintain or shed some of that weight before Summer 2021! The team has also been curating a list of healthy vegetarian recipes so keep and eye out for that upcoming article.
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